GROWERS HAVE ALWAYS READ THE FIELD
Now the field
writes back.
LIVE ON A COMMERCIAL STRAWBERRY BLOCK — RESERVOIR FARM, SALINAS, CA
WHO WE ARE
Born in warehouses.
Built for the open field.
Years of farming indoors taught us to build everything ourselves — controllers, sensors, sourcing, manufacturing.
Agtom points that discipline at outdoor growers in California, strawberries first: precision irrigation, built in-house, from pump to plant — sensors, telemetry, AI and dashboard in one account.
PHYSICAL AI, IN ACTION
Before a farm can think, it has to feel.
Four moves on a loop that never stops — the field writes, the data speaks, the agents read, the grower acts, and the field reflects it all back.
01 · THE FIELD WRITES
Every layer of the field,
measured 24/7.
The whole water path is instrumented — pump, fertigation, mainline, individual rows — plus soil at 5, 15 and 25 cm, canopy, and sky.
Every sensor runs on one clock, so any two readings compare second to second.
02 · WHAT IT SAYS
Raw data,
turned into
human language.
Not a wall of numbers — a plain reading: the water you applied matched what the crop needed this hour.
Computed on the farm from the block's own weather (ETc) — not a regional table, and not once a season.
03 · WHO READS IT
A council of AI specialists reads everything.
Irrigation, fertigation, soil, hydraulics, climate, plant health, equipment, operations, harvest — nine agents, each watching its own domain and checking the others’.
No reading is trusted alone: pump log, field pressure and soil response must agree.
Agents that agree are signal, not noise.
THINK: AN AGRONOMIST, AN IRRIGATION ENGINEER AND A MECHANIC WHO NEVER CLOCK OUT.
04 · THE GROWER, MULTIPLIED
Answers,
not charts.
Recommendations arrive as work orders — what to run, what to check, and when not to water, with the reasoning attached.
The grower decides and acts. The sensors verify — every run measured against the plan. Nothing runs without a human.
FOR THE GROWER READING THIS
What changes on the farm.
WHERE THE LOOP BEGINS
Agentic Farming.
A farm operated by a team of AI agents — coordinating with each other, acting through field hardware, answering to the grower, who sets objectives and approves what matters.
FRANKY, OUR ROVER PROTOTYPE — LEARNING IN PUBLIC.
THE IN-HOUSE ADVANTAGE
Everything you just saw, we build ourselves.
THE PEOPLE BEHIND IT
A livelihood, not a lab.
Farms carry a family's year, so we treat our own claims accordingly: anything projected is stamped "Modeled, not measured." Anything real carries its date, its station, its unit.
And nothing gets designed at a desk alone — the hardware is rebuilt season by season with the growers who run it.
BUILT IN COMMERCIAL FIELDS, BY THE PEOPLE WHO ENGINEER THEM.
THE INVITATION
The field has more to say.
A WORKING BLOCK, NOT A DEMO BOOTH
Visit us at Reservoir Farm, Salinas.