ONE BLOCK, ONE SEASON, THEN THE RANCH
ALL FOUR BEATS

One block is enough to find out.

A pilot block is one block on your ranch, instrumented from the pump to the plant, read every five seconds for one season, and answered in plain language. Nothing runs without you.

54 SENSORS ON ONE BLOCK · 250+ READINGS EVERY 5 SECONDS · OVER SIX MILLION DATA POINTS A SEASON · RESERVOIR FARMS, SALINAS

Strawberry beds under black mulch running to the horizon at dusk, with a hand-lettered sign pointing down the row to Agtom’s block at Reservoir Farms.
A WORKING BLOCK, NOT A DEMO BOOTH · RESERVOIR FARMS, SALINAS, CA
How it goesSIX STEPS · ONE SEASON
01 · A conversation

A short call, by phone or on the block. You tell us the crop, the acres and the water path. We say straight out if we’re not ready for you yet.

02 · A walk of the block

We map the path — pump, fertigation, mainline, rows — and choose where the sensors go. You walk it with us.

03 · The install

Dave clicks onto the drip tape. Soil probes go in at 5, 15 and 25 cm. A weather station reads the sky. ADAMS, the controller, runs on solar. Days, not weeks — you get the real number after the walk.

04 · The block starts writing

Within days of the install the readings are on Mickey — one screen, on the farm’s own box, and someone to ask.

05 · The season

Every set measured against the plan. Calls arrive as work orders with the reasoning attached. You run the valves; the sensors keep score.

06 · The review

What the block said all season — dates, stations, units. Then the ranch, if the block earned it.

What a block said in its first week

Six days into telemetry at Reservoir Farms, Mickey found a row receiving roughly thirty percent of the water its neighbors got. Pressure on the line, soil at three depths and the pump log agreed — three layers, one clock. Not a spreadsheet: where to look, and what to fix.

RESERVOIR FARMS, SALINAS, CA · JUN 2026 · 54 SENSORS · ONE CLOCK
What you provide

One block — strawberries in California now; lettuce in Arizona from October. Access to the pump and the tape. Wi-Fi reach, or a spot for a gateway. One person we can ask questions. Someone to walk the block with us.

What you get

Your block’s own hourly crop water demand, computed on the farm. Soil at three depths; pressure and flow along the whole water path; canopy and sky. A Mickey account. Calls in plain words, with the reasoning attached. The season’s record, on the farm, yours. And, if you’d like one, a test run of Franky, our rover prototype, on your block.

What it does not include

Automatic control — you run the irrigation. Promises of yield or water savings: what we can’t measure on your block, we don’t claim. Sharing your data — only if you choose.

The human edge

The machines stop one step short of the crop. On purpose.

Sensors read, agents reason — and every line that ends at a plant passes through a person first. Control arrives when you ask for it, not before.

MEASURE · COMPUTE · RECOMMEND
THE MACHINES — WHAT THEY DO IS ORANGETHE PLANT

Nothing reaches the crop without you.

Schematic — where the machines stop
Who it’s for now

Commercial strawberry blocks in California. Lettuce in Arizona from October. Other crops — tell us; we’ll tell you straight whether we’re ready. A pilot is one block, whatever the size of the ranch — how small a block can be is something we work out with you.

Ask us

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BOOK A PILOT BLOCK

One block, one season.

enough to find out.


WHERE *
CROP *
ACRES ON THE BLOCK YOU’D START WITH

“Not sure” is fine — we’ll walk it together.

WHEN

A person reads every one of these. You’ll hear back within one working day.

OR WRITE DIRECTLY — FRANKY@AGTOM.IO

We keep your note to reply to it. Nothing else.

The field has more to say.

VISIT US AT RESERVOIR FARMS, SALINAS